Hotel Marketing Agency in Ireland
Digital Marketing Services for Hotels
Your guests compare you on Booking.com, check your Google reviews, scroll your Instagram, ask ChatGPT for recommendations and then visit your website. We make sure your hotel shows up at every one of those moments, so more of them end in a booking.
We understand hospitality as well as we understand marketing.
Where Your Hotel Could Be Losing Bookings
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Your OTA listings are live, but they don't stand out in the search results.
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Guests asking AI tools for a recommendation rarely come across your hotel.
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Your website looks dated next to the OTA listings guests compare you against.
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Social media gets some attention, but it rarely turns into a booking.
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Your hotel is hard to find on Google.
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Your website gets visitors, but too few of them book direct.
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Hours go into sending the same emails to the guests, over and over.
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Your Google Business Profile hasn't been updated in months.
From Overlooked Online to Fully Booked
We map every channel your guests use to plan a trip and make sure your hotel shows up well on each one. OTAs introduce you to travellers who might never have found you on their own.
Your website, Google profile and guest emails then give those guests every reason to book directly next time. Together, these channels keep your rooms filled across the whole year.
Hotel OTA Optimisation
OTAs are some of the most powerful sales channels your hotel has.
They reach travellers in markets you could never reach alone, and we treat them as a key part of your strategy.
Our OTA setup and optimisation covers Booking.com, Airbnb, Expedia, Vrbo, Agoda and other platforms that suit your market. We set up new listings, refresh existing ones and keep your photos, descriptions, pricing and availability working to win clicks and bookings.
When an OTA guest stays with you, we help you build that relationship, so their next booking can come straight to you.
What's Included in Our Hotel Digital Marketing Services
Independent & boutique hotels
Hotel Marketing Package
Designed for independent and boutique hotels that want to fill more rooms, get seen across every booking channel and grow direct revenue.
If you don't have a booking system, we can install one. If you want all your bookings managed in one place, we can recommend and set up a channel manager (available on request, at an extra fee).
Book a free discovery call-
OTA setup and optimisation
Your property is listed and optimised on Booking.com, Airbnb, Expedia, Vrbo, Agoda and the other platforms your guests use most.
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Direct booking website
Your website set up as a proper sales channel, turning visitors into commission-free reservations.
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AI search optimisation
We structure your content so ChatGPT, Perplexity, Claude and other AI tools can find and recommend your property when travellers ask where to stay.
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Google Business Profile management
Fresh photos, posts and updates every month, so Google sees an active business and keeps showing your hotel to travellers searching in your area.
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Guest communication automation
Booking confirmations, pre-arrival details, check-in information, check-out details and post-stay review requests, all sent automatically. The hours spent writing the same emails again and again are gone.
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Social media content
Organic content that captures your hotel's atmosphere and gives guests a reason to book.
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Paid advertising
Campaigns aimed at travellers who are actively planning a stay, measured by the bookings they bring in.
Ad spend is paid directly to the platforms. -
Email marketing to past guests
Regular emails that keep your hotel front of mind and bring past guests back to book directly.
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Monthly reporting and strategy calls
Clear monthly reports on bookings, revenue and occupancy, showing where your bookings come from, with a call to review what's working.
From the first search to the next stay, we take care of your hotel’s marketing.
Our Digital Marketing Services for Hotels
Digital Marketing Packages
Our digital marketing packages bring key services together to give your business the right level of marketing support based on your goals and budget.
- Kickstart Package – A starting point for businesses new to digital marketing, covering the essentials to build visibility and momentum.
Social Media Management
We manage your social media content to help you stay active, connect with your audience, and support your wider marketing goals.
Learn More About Social Media ManagementWebsite Design & Development
We design and build hotel websites that turn visitors into direct bookings. Each website can come with a booking system and a channel manager that keeps your rooms, rates and availability in sync across your website and every OTA you list on. All your reservations sit in one place, guest communication runs smoothly, and your hotel can reach travellers across a wide network of booking websites.
Learn More About Web DesignDigital Marketing Consultant
Not sure where your next booking should come from? We review your OTA listings, website, Google profile and marketing spend, then give you a clear plan for where to focus. Every recommendation is built around your hotel, your season and your guests, so each channel and every euro works harder to fill your rooms.
Learn More About Digital Marketing Consulting
What This Means for Your Hotel
Working with a hotel marketing agency that covers every channel means your hotel is visible wherever guests are searching. OTAs bring you new guests from new markets. A well optimised Google Business Profile and website help guests find you on search and on the map. AI search puts your hotel in the answers travellers get when they ask for recommendations.
Over time, this builds into a stronger, more predictable flow of direct bookings, whether your hotel is in Dublin, Lisbon, Riyadh, or anywhere else your guests are searching from.
Why Hotels Choose Dalia Digital
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A team that understands hospitality inside and out.
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Reporting built around bookings and occupancy, the numbers that actually matter to your business.
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A strategy shaped by your hotel and your season every time.
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Direct contact with the people actually managing your account.
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A track record with hospitality and travel brands in Ireland, Spain and the USA, with the same level of care in every time zone.
How It Works
Our process is straightforward and built to keep you informed at every stage, in four steps.
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Discovery call
We learn about your hotel, your current booking channels and your goals.
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Strategy build
We map out a plan across OTAs, search, AI search, social media and paid advertising.
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Implementation
We set up your listings, campaigns, content, guest automations and website improvements.
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Reporting and review
We track bookings every month and adjust the plan based on what is working.
Marketing for Small, Independent and Boutique Hotels
We work with independent hotels, boutique hotels, guesthouses, and small hotel groups.
- Independent hotels
- Boutique hotels
- Guesthouses
- Small hotel groups
Small hotel marketing
Small hotel marketing works best when every hour and every euro is spent where it counts, so we focus on the channels that bring in bookings for your property.
Independent hotel marketing
Independent hotel marketing means competing with big brands without a big-brand budget, which is where smart OTA listings, a strong Google presence and direct booking tools make the biggest difference.
Boutique hotel marketing
Boutique hotel marketing is about telling the story of what makes your property special, so the right guests choose you.
Whatever the size of your property, our approach starts with your guests and your season. We build the strategy around your hotel first, then decide which channels and tactics fit.
Results You Can Expect
While results vary by property and season, here is what clients typically see within three to six months of working with us.
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More bookings across all your channels, from OTAs to your own website.
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A growing share of bookings coming direct.
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Stronger visibility on Google search, Google Maps and AI search tools.
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Less time spent on repetitive guest emails.
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More repeat stays from past guests.
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Clear monthly reporting on bookings, revenue and occupancy.
Client Case Studies
Hotel Entrerailes
A boutique hotel set within a historic monastery. We optimised its existing Booking.com listing, added Airbnb as a new channel and rebuilt its organic marketing, with zero ad spend.
Channel diversification- Booking.com
- Airbnb
All with zero paid spend
Result: Bookings grew 90% and revenue grew 110% year-on-year, with 37% of all new bookings coming from two channels that did not exist before.
Joshua Tree Oasis
A short-term rental facing a sharp drop in revenue. We expanded it from one platform to four active channels, adding Airbnb, Booking.com and a direct booking website, alongside SEO and an email programme for past guests, with zero paid ad spend.
Channels: from one platform to four- Original platform
- Airbnb
- Booking.com
- Direct booking website
Decline in commission costs as direct bookings increased · Zero paid ad spend
Result: Occupancy rose from 25% to 42% and revenue nearly doubled, from €46k in 2024 to €96k, with 23% of bookings coming direct through the new website.
What Our Clients Say
I recently came across Dalia Digital Agency on instagram and conacted them for help for my website. Cidalia and her team were amazing to deal with. I was so impressed how Cidalia understood my assignment right away and indeed got to work straight away and fixed all the problems my website had been encountering. It is now more user friendly with a cleaner aesthetic and most importantly, no more glitches.
My company has now also engaged Dalia Digital to work on our marketing and SEO to increase business. One of the best decisions I made 3 weeks ago was calling Dalia Digital Agency|! Thankyou so much to all the team for your help. I'm thrilled with the results!
Dalia Digital conseguiu entender a história e a essência do Maria’s Beauty e transformou isso numa marca com identidade própria, presente de forma consistente em todo lugar. Desde as redes sociais até os pequenos detalhes dentro do salão, todo o trabalho ajudou a transmitir quem somos e o que queremos representar. Foi muito bom ver a minha história e a minha marca ganhar vida, do jeitinho que eu sempre quis! ❤️
I’ve worked with Dalia Digital and their team for the past two years to help market and promote our vacation rental in Joshua Tree, and they have been incredible partners.
In an extremely competitive market and a challenging economic environment, they’ve consistently found creative ways to differentiate our property and connect with the right audience. What I appreciate most is how far outside the box they’re willing to think. They understand how to craft stories that genuinely connect with people across social media while also embracing the latest tools and technologies, including AI, targeted outreach, and innovative marketing strategies.
But more than anything, they understand the power of emotional storytelling. They don’t simply advertise a property; they find the story behind it and create content that makes people want to experience it.
The results speak for themselves. Our rental has continued to perform exceptionally well, especially compared with prior years and the broader market challenges.
I couldn’t recommend Dalia Digital and their team more highly. They’re creative, forward-thinking, incredibly hardworking, and truly invested in our success. We feel very lucky to have them on our side.
Working with Cidalia is always a pleasure. She knows the marketing industry inside out and always brings research, data, and fresh insights to support every decision. Nothing is done or implemented by chance, always with a clear strategy and a focus on remarkable, measurable growth.
Contratei a Cidália, da Dalia Digital, para me ajudar a lançar a minha empresa de organização de eventos. No início, não tinha certeza de qual era o meu público e queria chegar a toda a gente.
A Cidália fez uma análise completa do mercado e mostrou-me de onde vinha realmente o meu dinheiro: casamentos. Juntámos tudo numa só mensagem, como especialista em casamentos, e isso mudou a deejaymax_events.
Neste verão, as reservas aumentaram mais de 300%. Não estava à espera de tanto e tive de contratar ajuda externa para conseguir responder a todos os eventos.
O que mais valorizo é que a estratégia de marketing foi feita à minha medida. Mostrou a nossa personalidade da deejaymax_events e aquilo que sabemos fazer bem.
Estou muito grato e recomendo a Dalia Digital a quem quer fazer crescer o seu negócio com 100% confiança de que ela entrega.
Risk-Free for 30 Days
We stand by what we deliver. If you do not see value within your first 30 days of working with us, we will provide a full refund on our management fee, no questions asked.
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Ready to Get Your Hotel Seen Everywhere Your Guests Search?
Let's build a strategy that fills your rooms through every channel and brings more of your guests straight to you.
Frequently Asked Questions
ANSWERS BEFORE YOU ASK
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Hotel marketing has to account for OTA competition, seasonal demand, and booking windows that other industries do not deal with in the same way. Our approach is built around these specifics rather than treated as general business marketing.
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We work with them. OTAs reach travellers your hotel would struggle to reach alone, so we optimise your listings to perform as well as possible. At the same time, we build up your website, Google profile and email, so past guests have an easy way to book direct next time.
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Booking.com, Airbnb, Expedia, Vrbo, Agoda and other platforms relevant to your market.
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We cannot remove OTA commission, since most hotels benefit from some OTA visibility. What we can do is grow the share of bookings coming directly to you, which reduces your overall commission spend over time.
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More travellers now ask tools like ChatGPT, Perplexity and Claude where to stay. We structure your website and online content so these tools can understand your hotel and include it in their recommendations.
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Yes. If your website doesn't have a booking system, we can install one. We can also recommend and set up a channel manager so all your bookings sit in one place. This is available at an extra fee.
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We work with both. The strategy is built around your property and your market, whether that is a single guesthouse or a multi-property group.
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We report on bookings and, where possible, revenue and occupancy, rather than only traffic or social media followers.
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Yes. While our focus is on the Irish hospitality market, we work with properties internationally as well, with everything handled virtually.
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We ask for an initial three-month commitment so the strategy has time to take effect, after which you can cancel with 14 days' notice.
Trusted by Hotels and Hospitality Brands
13+ years marketing travel and hospitality brands. MSc in Digital Marketing Strategy from Trinity College Dublin, ranked #1 in the world. Award-winning travel campaigns in Ireland, including Best General Marketing Campaign from the Irish Travel Agents Association.